Bluebird Chelsea

Club History

The Bluebird building on King's Road occupies a Grade II listed Art Deco building originally built as the Bluebird Garage in 1923. The site was converted into the Bluebird gastrodrome and dining/retail complex in the late 1990s, a project associated with Sir Terence Conran. For more information, visit Wikipedia.

Facilities

Members have access to private lounges at Bluebird Chelsea and South Place Hotel (Liverpool Street), priority access to terraces, and a dedicated personal concierge through the Go Privilege partnership. Additional facilities include access to the South Place gym and spa, which features Technogym and Peloton equipment, sauna, steam room, ice bath, and wellness treatments. The club also offers private dining spaces and members-only lounge areas. More details can be found on the club website.

Food and Drink

Members receive a 20% discount on food and drink across The Evolv Collection restaurants and bars, which includes Bluebird Chelsea and the Michelin-starred Angler. Members also earn rewards when booking through the collection. For further details, please refer to the club website.

Dining Facilities

Access to Bluebird Chelsea’s restaurant, bar, café, courtyard, and private dining rooms is provided, along with priority booking and dining benefits across The Evolv Collection restaurants. More information is available on the club website.

Networking Opportunities

The club hosts monthly members' networking parties, Sporting Club speaker evenings, premium lunches, and leadership talks. Members also have access to private lounge spaces for business and networking. For additional information, visit the club website.

Business Services

Business-friendly members' lounges are available for day use, along with priority access to terraces and seating. Concierge services for travel and event booking are provided through the Go Privilege partnership, and members can access the International Associate Clubs network for global club reciprocity. More details can be found on the club website.

Leisure Activities

Members can access South Place gym and spa facilities, with special access and privileges for the 2026 Heritage Golf Series. The club also offers curated theatre and dining experiences through a partnership with the London Theatre Dining Company, as well as discounts and offers with lifestyle partners such as Bang & Olufsen and Tom Davies Opticians. For more information, visit the club website.

Sports Facilities

Members have use of the South Place Hotel gym and spa, which includes Technogym and Peloton equipment, sauna, steam room, and ice bath. Access to sports-related events and hospitality, including the Heritage Golf Series and Sporting Club events, is also available. More information can be found on the club website.

Membership Options

The standard Bluebird Club membership is priced at £1,500 per year, with a reduced rate of £1,250 per person for corporate groups of four or more. An additional membership tier, Horsepower, focuses on motorsport and related hospitality. Bluebird members receive a complimentary Go Silver membership. Inquiries can be directed to bluebirdclub@evolvcollection.com.

Special Events

The club organizes monthly members' parties and exclusive tastings and masterclasses, along with Sporting Club lunches and speaker events. Members also have priority access and special packages for the 2026 Heritage Golf Series. More details are available on the club website.

Affiliations

The club is part of the International Associate Clubs (IAC) network, providing access to over 250 clubs worldwide. Other affiliations include Go Privilege, The Sporting Club, Auto Vivendi, Bang & Olufsen, The London Theatre Dining Company, Tom Davies Opticians, and Exclusively Collection. For more information, visit the club website.